Simply creating great content and publishing it on your website is not enough anymore. B2B marketers are using multiple platforms to distribute their content to get better reach and visibility.
Active content distribution and promotion areone of the primary ways marketers make their content stand out.
Clearly distributing content is important and content syndication is one of the best ways to distribute content on multiple relevant platforms.
In this post, you’ll find ten such platforms where you can redistribute your top content pieces to make them work harder for you.
Let’s get started.
The best content syndication software and tools: Our top 10 picks
This list of content syndication tools includes both free and paid ones, catering to different audiences. Some are great for syndicating video content while others are good for sharing your blog posts.
Go through this list to see which of these platforms suits your needs the best.
1. Outbrain
Types of content: A variety of text and visual content, including videos
Suitable for: Both B2B and B2C marketers
Outbrain offers an AI-powered content recommendation engine that can help put your content in front of the right audience.
One benefit that Outbrain offers over free syndication channels is audience targeting.
It uses a proprietary technology called Smartlogic that customizes content feeds of each user, according to their preferences. This ensures that your content will only be shown to interested users, who can be potential leads for your business.
Another great feature that it offers is recommending your content across devices, in multiple formats. This includes newsletters, web pages, app pages, browsers, and even push notifications.
2. Taboola
Types of content: A variety of text and visual content, including videos
Suitable for: Both B2B and B2C marketers
Taboola is a content discovery and native advertising platform that can help you publish your content on reputable websites that people trust. Some examples include Bloomberg, USA Today, NBC, and Business Insider.
Sharing content on authoritative websites helps your audience trust your content more and see you as an expert. This is great for establishing thought leadership in your industry.
3. Flipboard
Types of content: Articles, images, and videos
Suitable for: Both B2B and B2C marketers
Flipboard is an online social magazine where people come to discover content on a variety of topics. As a B2B marketer, you can use this tool to share content on specific topics and use tags to ensure it reaches the right audience.
While this is one of the best free content syndication tools, you won’t get the same level of audience targeting as with paid tools.
But with relevant content and tags, you can attract and engage your target audience, and direct traffic to your website.
4. LinkedIn
Types of content: Articles and different types of LinkedIn posts (with images, videos, etc.)
Suitable for: B2B marketers
LinkedIn is a social networking platform for professionals from various industries. This makes it an ideal choice for B2B marketers to reach key decision-makers in various companies.
You can use the LinkedIn Publishing platform to share long-form content like articles from your page. This gives you the opportunity to engage your target audience with informative content on relevant industry topics.
Another way to use LinkedIn for sharing content is by sharing excerpts of your blog posts, along with links to the original content.
You can also repurpose your blog posts’ content into educational posts for LinkedIn to provide value and increase engagement.
5. Medium
Types of content: Articles with various forms of media
Suitable for: B2B and B2C marketers, writers, and other individuals
Medium is one of the most well-known free content syndication tools that businesses and individuals use to republish their blog content. Though it can be used by anyone, it’s not the best platform for B2B marketers, due to a lack of targeting capabilities.
So, when should you use Medium for B2B content syndication?
If your goal is to reach a wider audience and create a steady source of traffic to your website, Medium can be useful. You can distribute your existing blog content on the channel and build an audience without much effort.
6. Slideshare
Types of content: Presentations, infographics, and videos
Suitable for: B2B and B2C marketers
SlideShare is a knowledge-sharing and content discovery platform for professional content related to various industries. People use it to learn new skills and gain knowledge on various topics.
By sharing educational content on this content syndication network, you can establish yourself as an industry expert. Once you build an audience that trusts your content, you can use strategically-placed links to direct traffic and leads to your website.
7. Quora
Types of content: Community posts
Suitable for: B2B and B2C marketers
Quora is an online forum where people ask and answer questions on anything and everything. This presents a unique opportunity for you to share your content with audiences who are actively seeking it.
By answering questions related to your industry, you can build an online community of potential leads. You can also share excerpts from your content to answer questions and link to the original source to direct people to your website.
However, you need to put in some effort searching for the best questions to answer. The key is to establish yourself as an expert in a niche, not answer random questions in bulk.
Given its massive user base of over 400M, it’s also a great platform for advertising, on top of fueling your content syndication efforts.
8. BuzzFeed
Types of content: Listicles, quizzes, and polls
Suitable for: B2C marketers
BuzzFeed is a digital media company catering to hundreds of millions of users, who primarily use the sight for news and entertainment purposes. Though it’s more preferred by B2C marketers, you can still use it to your advantage.
The platform is known for its listicle-type content. So, you can use it for syndicating your list-type posts. Please note that BuzzFeed can only help you with brand awareness and traffic generation, but is not ideal for generating qualified leads.
The simple reason is a lack of targeting options and its broad audience. It’s not limited to a particular industry and a wide range of people come to its website to consume content.
9. Pinterest
Types of content: Images, infographics, and other visual content
Suitable for: Online retailers
Pinterest is a popular social media platform that is used exclusively for sharing images and visual content. It is a place where people come seeking ideas and businesses use it for sharing product images to generate leads and conversions.
Does this mean it’s completely irrelevant for B2B marketers? Well, not exactly.
If you own a lot of existing visual media assets, you can syndicate them on Pinterest. As it’s one of the largest platforms for sharing visual content, it can help you generate tons of traffic.
By sharing your images on Pinterest, you can get them to rank for image searches for relevant keywords. Think of it as a search engine like Google, just for images. You’ll need to optimize your image titles, descriptions, etc. to rank for relevant search queries.
10. YouTube
Types of content: Videos
Suitable for: Both B2B and B2C marketers
While YouTube started as a social media platform for sharing videos, it has now become one of the largest search engines for video content. With over 1.8 billion active users on the platform, it’s a great place for marketers to reach their audiences.
As a B2B marketer, you can use YouTube in several ways. The first is to share educational videos targeting a specific audience. You can, for example, share explainer videos for your SaaS product to educate prospects about how to use it or how it can benefit them.
But not all your videos need to promote your product or services. By sharing regular informative video content, you can establish thought leadership in your industry. Then, using strategic calls-to-action and links, you can drive these leads to your website.
Lastly, if you often share videos on your website, you can syndicate them on YouTube to get additional impressions and engagement using the same content.
Which of these content syndication tools will you use?
There are numerous paid and free content syndication methods and tools that you can use to share your content. But the key is to choose platforms where your target audience is active and looking for the kind of content you share.
So, take a look at what each of these content syndication platforms has to offer and choose a few that best suit your requirements.
Remember, you should keep a good mix of popular and niche platforms. The former will help you reach more people and generate a steady stream of traffic. The latter will generate qualified leads for your business.
At the same time, you should also consider your goals and budget.
If you are looking to reach a large audience, Outbrain or Taboola may be a good option. If you are looking to target your content to a specific audience, LinkedIn or Quora may be a better choice.
And if you are on a budget, Medium or Slideshare may be a good option.
No matter which platform you choose, make sure that your content is high-quality and relevant to your target audience. This will help you get the most out of your syndication efforts.
So, what are you waiting for?
Identify your top-performing content and start sharing it on multiple platforms or hire our specialized content syndication services.
