B2B content syndication is the process of distributing your content to other websites to reach a wider audience, build backlinks, and boost your SEO performance.
In the B2B space, content syndication service can be especially effective. This is because B2B buyers are often more likely to trust the content they find on third-party websites. Whether they are explorers, comparison shoppers, or the loyalists – all of them have their own specific needs and requirements.
In fact, a recent study found that 89% of B2B buyers trust content from third-party sources when making purchase decisions. 33% of buyers seek reviews in their native language due to relevance and authenticity of the localized reviews that simplify their buying process.
So, let us show you how to effectively execute B2B content syndication and drive targeted traffic and leads to boost the profitability of your business.
The Different Types of B2B Content Syndication
There are a few different types of B2B content syndication, each with its own advantages and disadvantages. Read ahead to discover the best ways to leverage them for your business growth.
1. Syndicate your content on different niche websites
It involves posting your content on other websites that are relevant to your industry. You can find these websites using search terms like:
- “republished with permission” [topical keyword]
- “republished from” [topical keyword]
- “originally appeared on” [topical keyword]
- “syndicated from” [topical keyword]
For example, Fundament – Product Design Newsletter about promoting design principles, refurbishes their content on Medium.com.
2. Repurpose and syndicate your content on social media
This involves taking your existing content and repurposing it in a new way to ensure it’s suitable for your chosen social platform.
For example, you could turn a blog post into a carousel for Instagram or turn it into a video for YouTube. This is a great way to get more mileage out of your content and reach a wider audience.
The most popular SEO tool company, Semrush often repurposes its long-form content into carousels and videos for syndicating it on social media platforms like LinkedIn.
3. Republish content on the top content syndication platforms
You can also republish your top-performing content on the top content syndication platforms like Medium, Slideshare, Flipboard, and Substack.
However, the purpose and type of content you should syndicate on each of these platforms differ from one another.
Here’s a quick overview of what to expect and how to go about syndicating your content on these platforms:
4. Syndicate your content on online communities
You should share your content on Reddit, Quora, Slack communities, and other online communities for increased reach and brand awareness.
However, focus on syndicating your content to communities that are relevant to your target audience.
Don’t just promote your content, also participate in community discussions, answer questions, and share other people’s content. This will help you build relationships with other members of the community and make it more likely that they’ll be interested in your content.
Even when promoting your content, ensure that it is helpful to the members of the community.
5. Invest in paid B2B content syndication services
This involves paying a website, platform, or network to publish your content to reach a specific audience, but it can be expensive. Some of the most popular platforms for paid content syndication include Outbrain, Taboola, and Dianomi.
Leveraging paid content syndication services can help you unlock the true benefits of content syndication.
6. Share your content through emails
Another promising way to syndicate and distribute your content to like-minded people is through emails. Start by creating a targeted email list of people who are likely to be interested in your content. You can do this by collecting the email addresses of your website visitors, customers, and people who are active in online communities related to your industry.
Along with promoting your content, include a clear and concise call to action in your emails to help readers take the action you want them to. This could be something like “Click here to read the full article” or “Sign up for our newsletter.”
And, don’t forget to track the results of your email campaigns, including open rates, click-through rates, and sales.
B2B Content Syndication Best Practices to Follow in 2023
No matter which type of B2B content syndication you choose, make sure you follow the tips below for the best results.
- Make sure your content is of high quality and relevant to your target audience. This means that it is well-written, informative, and engaging.
- Target your content to your ideal audience. This means that you should know who you are trying to reach and what they are interested in.
- Once you have syndicated your content, make sure to promote it on your own website and social media channels.
- Track the results of your B2B content syndication efforts so that you can see what is working and what is not.
By following these tips, you can use B2B content syndication to reach a wider audience, build brand awareness, and generate leads.
How We Sale Leads Experts Perform Content Syndication for Our Clients?
We at We Sale Leads focus on using B2B content syndication for two main purposes, which are:
- Lead generation
- Branding and diverting quality traffic to the website
Here’s how we help businesses syndicate their content for each of these purposes:
Our B2B content syndication process for lead generation
For lead generation, we do it via email and telemarketing using two different approaches.
The first one is one-touch syndication.
We ask the client about the specifications of their ideal customer profiles (ICPs). These specs include their targeted geolocation, job profiles (CEOs, marketing managers), industry, company size, etc.
We do content discovery to identify people that fit these ICP criteria and launch an email campaign to reach and engage them.
Top-of-the-Funnel (Marketing Qualified) Leads
Middle-of-the- Funnel (Multi-Touch Lead) Generation
Based on the open rates of our emails, we call the people and confirm if they’re still working in the particular company. If yes, we consider them leads and deliver the data to our clients for nurturing and conversions.
Our second service approach focuses on two-touch syndication.
We create ICPs, do contact discovery, and send our first email to reach the prospects. After that, we send them another email with a piece of content relevant to them. If they engage with the email content, we consider them a lead.
We also offer BANT Lead Generation Solutions focusing on Budget, Authority, Need, and Timing parameters to evaluate their qualification and ensure no-nonsense leads.
We deliver the engaged leads data to our clients.
Our B2B content syndication process for branding and traffic growth
For branding and traffic purposes, we discuss the goals and target audience with the client, including the geolocation they want to reach and spread awareness about their products and services.
Then, we look for websites and platforms that can help them get instant traffic from their targeted countries and regions or interests. We syndicate high-value whitepapers, infographics, case studies, and other resources from the client to those websites.
Our expertise lies in identifying reliable vendors every time, which can help the client get the best results from content syndication.
Skyrocket Your B2B Growth with Effective Content Syndication
In conclusion, mastering B2B content syndication is essential for expanding your reach and driving qualified leads. To ensure success, partnering with a specialized agency is the key.
Content syndication agencies possess invaluable expertise, proven strategies, and established networks that can maximize your content visibility across targeted platforms.
Unlike in-house content syndication efforts, agencies offer dedicated teams, streamlined processes, and real-time performance tracking. This enables you to achieve optimal results from your syndication campaigns efficiently.
Embracing the power of agency collaboration can help you unlock the true potential of B2B content syndication.
So, what are you waiting for? Leverage our results-driven content syndication services today.
