Active content distribution and promotion areone of the primary ways marketers make their content stand out.

Clearly distributing content is important and content syndication is one of the best ways to distribute content on multiple relevant platforms.

In this post, you’ll find ten such platforms where you can redistribute your top content pieces to make them work harder for you.

Let’s get started.

The best content syndication software and tools: Our top 10 picks

This list of content syndication tools includes both free and paid ones, catering to different audiences. Some are great for syndicating video content while others are good for sharing your blog posts.

Go through this list to see which of these platforms suits your needs the best.

1. Outbrain

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Types of content: A variety of text and visual content, including videos

Suitable for: Both B2B and B2C marketers

Outbrain offers an AI-powered content recommendation engine that can help put your content in front of the right audience. 

One benefit that Outbrain offers over free syndication channels is audience targeting.

It uses a proprietary technology called Smartlogic that customizes content feeds of each user, according to their preferences. This ensures that your content will only be shown to interested users, who can be potential leads for your business.

Another great feature that it offers is recommending your content across devices, in multiple formats. This includes newsletters, web pages, app pages, browsers, and even push notifications.

2. Taboola

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Types of content: A variety of text and visual content, including videos

Suitable for: Both B2B and B2C marketers

Taboola is a content discovery and native advertising platform that can help you publish your content on reputable websites that people trust. Some examples include Bloomberg, USA Today, NBC, and Business Insider.

Sharing content on authoritative websites helps your audience trust your content more and see you as an expert. This is great for establishing thought leadership in your industry.

3. Flipboard

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Types of content: Articles, images, and videos

Suitable for: Both B2B and B2C marketers

Flipboard is an online social magazine where people come to discover content on a variety of topics. As a B2B marketer, you can use this tool to share content on specific topics and use tags to ensure it reaches the right audience.

While this is one of the best free content syndication tools, you won’t get the same level of audience targeting as with paid tools. 

But with relevant content and tags, you can attract and engage your target audience, and direct traffic to your website.

4. LinkedIn

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Types of content: Articles and different types of LinkedIn posts (with images, videos, etc.)

Suitable for: B2B marketers

LinkedIn is a social networking platform for professionals from various industries. This makes it an ideal choice for B2B marketers to reach key decision-makers in various companies.

You can use the LinkedIn Publishing platform to share long-form content like articles from your page. This gives you the opportunity to engage your target audience with informative content on relevant industry topics. 

Another way to use LinkedIn for sharing content is by sharing excerpts of your blog posts, along with links to the original content.

You can also repurpose your blog posts’ content into educational posts for LinkedIn to provide value and increase engagement.

5. Medium

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Types of content: Articles with various forms of media

Suitable for: B2B and B2C marketers, writers, and other individuals

Medium is one of the most well-known free content syndication tools that businesses and individuals use to republish their blog content. Though it can be used by anyone, it’s not the best platform for B2B marketers, due to a lack of targeting capabilities.

So, when should you use Medium for B2B content syndication?

If your goal is to reach a wider audience and create a steady source of traffic to your website, Medium can be useful. You can distribute your existing blog content on the channel and build an audience without much effort.

6. Slideshare

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Types of content: Presentations, infographics, and videos

Suitable for: B2B and B2C marketers

SlideShare is a knowledge-sharing and content discovery platform for professional content related to various industries. People use it to learn new skills and gain knowledge on various topics.

By sharing educational content on this content syndication network, you can establish yourself as an industry expert. Once you build an audience that trusts your content, you can use strategically-placed links to direct traffic and leads to your website.

7. Quora

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Types of content: Community posts

Suitable for: B2B and B2C marketers

Quora is an online forum where people ask and answer questions on anything and everything. This presents a unique opportunity for you to share your content with audiences who are actively seeking it.

By answering questions related to your industry, you can build an online community of potential leads. You can also share excerpts from your content to answer questions and link to the original source to direct people to your website.

However, you need to put in some effort searching for the best questions to answer. The key is to establish yourself as an expert in a niche, not answer random questions in bulk.

Given its massive user base of over 400M, it’s also a great platform for advertising, on top of fueling your content syndication efforts.

8. BuzzFeed

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Types of content: Listicles, quizzes, and polls

Suitable for: B2C marketers

BuzzFeed is a digital media company catering to hundreds of millions of users, who primarily use the sight for news and entertainment purposes. Though it’s more preferred by B2C marketers, you can still use it to your advantage.

The platform is known for its listicle-type content. So, you can use it for syndicating your list-type posts. Please note that BuzzFeed can only help you with brand awareness and traffic generation, but is not ideal for generating qualified leads.

The simple reason is a lack of targeting options and its broad audience. It’s not limited to a particular industry and a wide range of people come to its website to consume content.

9. Pinterest

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Types of content: Images, infographics, and other visual content

Suitable for: Online retailers

Pinterest is a popular social media platform that is used exclusively for sharing images and visual content. It is a place where people come seeking ideas and businesses use it for sharing product images to generate leads and conversions.

Does this mean it’s completely irrelevant for B2B marketers? Well, not exactly.

If you own a lot of existing visual media assets, you can syndicate them on Pinterest. As it’s one of the largest platforms for sharing visual content, it can help you generate tons of traffic.

By sharing your images on Pinterest, you can get them to rank for image searches for relevant keywords. Think of it as a search engine like Google, just for images. You’ll need to optimize your image titles, descriptions, etc. to rank for relevant search queries.

10. YouTube

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Types of content: Videos

Suitable for: Both B2B and B2C marketers

While YouTube started as a social media platform for sharing videos, it has now become one of the largest search engines for video content. With over 1.8 billion active users on the platform, it’s a great place for marketers to reach their audiences.

As a B2B marketer, you can use YouTube in several ways. The first is to share educational videos targeting a specific audience. You can, for example, share explainer videos for your SaaS product to educate prospects about how to use it or how it can benefit them. 

But not all your videos need to promote your product or services. By sharing regular informative video content, you can establish thought leadership in your industry. Then, using strategic calls-to-action and links, you can drive these leads to your website.

Lastly, if you often share videos on your website, you can syndicate them on YouTube to get additional impressions and engagement using the same content.

Which of these content syndication tools will you use?

There are numerous paid and free content syndication methods and tools that you can use to share your content. But the key is to choose platforms where your target audience is active and looking for the kind of content you share.

So, take a look at what each of these content syndication platforms has to offer and choose a few that best suit your requirements. 

Remember, you should keep a good mix of popular and niche platforms. The former will help you reach more people and generate a steady stream of traffic. The latter will generate qualified leads for your business.

At the same time, you should also consider your goals and budget.

If you are looking to reach a large audience, Outbrain or Taboola may be a good option. If you are looking to target your content to a specific audience, LinkedIn or Quora may be a better choice.

And if you are on a budget, Medium or Slideshare may be a good option.

No matter which platform you choose, make sure that your content is high-quality and relevant to your target audience. This will help you get the most out of your syndication efforts.

So, what are you waiting for?

Identify your top-performing content and start sharing it on multiple platforms or hire our specialized content syndication services.

The post The top 10 content syndication tools to boost your content distribution strategy appeared first on wesale.

Note that the problem is not to attract more leads, but to attract the right kind of leads.

This is where content syndication can help you. It can help you reach and engage the right people with content they like on channels where they’re active. 

But you need a well-designed B2B content syndication campaign plan and the right tips and tricks to do that.

Luckily for you, that’s what we’ll cover in this article. Let’s get started.

7 Tips to Run Successful Content Syndication Campaigns

We at WSL have filtered out all generic advice and shortlisted the seven most important tips that can make the maximum impact. We recommend that you implement all of these to ensure you get the best results from your B2B content syndication campaign.

1. Publish content on niche-based syndication platforms

While syndication platforms like Medium are great for reaching a wide audience, they are not the best for reaching a specific, niche audience. 

For a successful B2B content syndication campaign, you need to focus your efforts on reaching  prospects within specific industries. That’s where using niche, industry-specific syndication platforms can help you.

By posting content only on relevant sites, you can improve your lead quality and only attract relevant traffic to your website.

For example, if you’re in a tech-related industry, syndicating content on TechTarget is more beneficial to you than reposting it on Medium. It can help you reach 32 million B2B professionals from technology-related industries.

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This not only allows you to access leads from your industry but also helps you filter out B2C audiences, who are not relevant to your business.

2. Use a variety of content types for syndication

When you make your content syndication campaign plan, make sure you use a good mix of different content types.

Remember, content syndication is not limited to just republishing your blog content. You can also syndicate videos, infographics, ebooks, and more.

In fact, you can repurpose your blog content in other formats while syndicating it. For example, syndicating a case study in the form of a presentation on Slideshare.

Even within text-based content, there are multiple types of content that you can use.

According to research by NetLine, a B2B content syndication network, the following are the top content types used for syndication purposes:

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Using different types of content also helps you share different types of information effectively.

You can, for instance, use in-depth articles or explainer videos to explain difficult concepts and establish thought leadership. Similarly, you can use checklists to provide a useful tool to your readers to help solve a problem they’re facing.

The possibilities are endless if you don’t restrict yourself to simply distributing blog content on multiple channels.

3. Target specific audiences using account-based marketing (ABM)

To run a highly-targeted B2B content syndication campaign, you can use an account-based marketing approach. Broadly speaking, it involves three key steps:

• First, you clearly define your target audience or key accounts. You can develop detailed Ideal Customer Profiles (ICP) to do that. Here’s a sample template of what an ICP looks like:

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• Next, you work with paid content syndication vendors who use advanced segmentation and targeting. These vendors can help put your content in front of the right people — decision-makers who can help you win big accounts.
• Lastly, use a lead nurturing strategy to capture these relevant and highly-qualified leads. We’ll cover more on that later.

4. Always use your top-performing content for syndication

Since syndication involves distributing existing content, it makes sense to use your best-performing content for the job.

If a piece of content is getting good organic traffic on your website, chances are that it will be equally effective when distributed on other channels. 

But how can you identify your top-performing content?

You can use Google Analytics data to identify which pages are getting the most traffic.

If you find the interface complicated, you can go for paid tools like Semrush or Ahrefs. These SEO tools make it extremely easy to track your content performance and identify the top-performing content on your website.

Using Semrush’s position tracking tool, for instance, you can find website pages that are driving the most traffic or ranking the highest in the SERPs of relevant queries.

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Other than its basic suite of tools, Semrush offers some additional tools for more in-depth analysis. Using Semrush’s Impact Hero tool, for example, you can get insights into which types of content perform the best for your audience.

Here’s a snapshot of the kind of analysis you can get:

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This will help you identify whether your audience prefers “how-to” articles, “listicles,” or any other types of content.

Using these insights, you can identify what works for your audience and use those types of content for your content syndication campaign.

5. Utilize multiple free and paid ways to syndicate content

To get the best results from your content syndication campaign, use a mix of free and paid syndication strategies.

According to HubSpot, here are four ways of syndicating content for free:

1. Republish your blog posts on bigger, more authoritative websites within your industry that allow content syndication.
2. Find websites similar to yours that allow content republishing, and share your content there.
3. Write guest posts from scratch for reputable websites and republish or promote them on other channels for maximum reach.
4. Some websites naturally syndicate content by adding an excerpt and a backlink to the original source. Find such sites and get your content mentioned.

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For B2B content syndication, you’ll also need to invest in paid content syndication. According to the previously-cited DemandScience report, 79% of B2B marketers use a paid syndication vendor for their campaigns.

If you rely only on either free or paid syndication channels, you’ll be missing out on many opportunities. So, make use of every channel at your disposal to get maximum reach and visibility for your content.

6. Always pair content syndication with a lead nurturing strategy

If your content syndication campaign is successful, you’ll get high-quality traffic and leads for your website. Don’t let those well-earned leads leave your website without taking the next step.

That’s where a good lead-nurturing strategy can help you. You should have a plan for how you will drive those leads further down the sales funnel.

Here are some effective lead nurturing strategies you can use:

• Gated content: This involves asking your website visitors to provide their contact details in exchange for access to a valuable piece of content. 
• Signup forms: This involves placing various forms on your website to capture leads. You can, for example, ask your site visitors to sign up for your newsletter. Or, you can directly encourage them to request a demo of your product or try it for free.
• Calls to action: Use strategically placed CTA buttons on your website to encourage your site visitors to take specific actions. See how Slack used multiple CTA buttons to drive prospects to various next steps, such as trying the platform or talking to their sales team.

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• Email marketing: This involves sending emails to your prospects and encouraging them to take the desired action. This could be anything from reading your latest content to signing up for a free trial of your software solution.

Also, make sure you have well-defined sales funnels and you are clear on what next steps you want your prospects to take. Adding too many different CTAs will only confuse your audience.

7. Assess your campaign performance and make improvements

Content syndication is an ongoing marketing strategy, not a one-time thing. That’s why it’s important that you regularly assess your performance and see what’s working and what’s not.

Here are some important metrics you should track at the campaign level:

• Number of leads generated
• Lead quality
• Conversion rate

Along with these, you can analyze the performance of your content and syndication channels.

Identify the channels that are driving the maximum number of qualified leads for your business. Also, figure out which types of content pieces get the most engagement and clicks and create more of those.

Keep fine-tuning your content syndication strategy regularly to improve your campaign ROI over time.

Ready to Take Your Syndication Efforts to the Next Level?

Running successful B2B content syndication campaigns requires careful planning and a lot of effort. From choosing the right syndication channels to deciding which content pieces to syndicate, there’s a lot you need to do.

Using these tried-and-tested tips, you can improve your chances of success and get better results from your campaign. 

So, start implementing these strategies today and see the difference it makes. Good luck!

If you need help, check out our results-driven content syndication services that focus on highly-qualified leads and end results.

The post Content Syndication Campaigns Tips and Tricks for High-Impact Results appeared first on wesale.

However, driving qualified leads using B2B content syndication is not as easy as it seems.

To run targeted B2B content syndication campaigns that help you reach and engage relevant prospects for your business growth, you need to partner with the experts! ー Basically, look for reputable B2B content syndication vendors and platforms.

The right syndication vendors, platforms, and networks will help you distribute your content on relevant, premium channels to reach highly-targeted audiences. And, thereby, help boost your conversion rate and revenue.

In this post, we’ll show you how to select the right B2B content syndication company for your business, followed by a list of potential growth partners.

Let’s get started!

7 Key Parameters for Selecting the Right B2B Content Syndication Vendors

Choosing a good B2B content syndication vendor is an important decision, so you should learn what to look for when comparing various options.

Here are seven of the most important factors you should consider:

1. Quality of leads data

The fundamental purpose of B2B content syndication is to generate qualified leads for your business. That’s why the most important selection criterion is the quality and accuracy of a vendor’s data on leads.

Don’t just choose a partner based on how many leads they can help you reach, also consider the kind of leads they deliver and the information you get about them.

Vendors that use AI to frequently update their database typically provide more accurate lead information.

Also, consider the lead filters that a platform offers. More advanced filters will ensure you reach a specific audience and don’t waste your time and effort on irrelevant leads.

Choose a vendor that provides:

• In-depth buyer intent data
• Decisional data
• Technographic data
• Behavior analytics data

Check for such features when you choose a B2B content syndication vendor.

2. Audience segmentation options

As a thumb rule, you should choose B2B content syndication vendors that can help you reach your specific target audience. Vendors that offer advanced segmentation options can help you achieve that.

Of course, you need to have a clear campaign objective and intended customer profiles (ICP) before you start your selection process. Vendors that can help you run targeted campaigns based on these should be your first choice.

Some essential segmentation filters include:

• Firmographics: Targeting accounts based on company-specific data, such as revenue, number of employees, industry, etc.
• Technographics: Targeting companies that use a certain type of technology or platform
• Demographics: Targeting key decision makers within organizations, based on parameters like age, location, position, etc.
• Competitor analysis: Identifying the accounts your competitors are targeting and targeting them with your B2B content syndication campaigns
• Intent signals: Targeting qualified leads with a clear buying intent to move them down the sales funnel

This is something we do best. We at We Sale Leads focus on syndicating your high-value content to reach your niche-specific audiences. This helps us ensure that your message reaches the right buyers at the right time.

3. Previous track record

When selecting B2B content syndication vendors for your business, make sure you check their past track records and client success stories.

Why is this important?

For two reasons:

1. It allows you to verify the claims they make in their marketing materials and website.
2. It gives you the opportunity to see what kind of campaigns they can help you run and the results you can expect.

Vendors that have a lot of positive reviews, client testimonials, and case studies are trustworthy. If they’ve delivered great results in the past, you can expect similar results for your content syndication campaigns.

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4. Criteria for measuring campaign performance

When comparing vendors to hire for B2B content syndication services, assess how they measure campaign performance.

If they track vanity metrics like the number of impressions, the results may look impressive but they are not valuable to your business. When it comes to B2B content syndication, your goal is to generate qualified leads not reach millions of people.

Pick vendors that value metrics like the quality of leads, conversion rate, and revenue growth over impressions and clicks.

Check out this case study by TechTarget, where they measure campaign success in terms of growth in the deal closure rate and an increase in contract values.

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Furthermore, B2B content syndication vendors that can promise to deliver specific results are better than the ones that make vague claims. So, you should choose the ones that offer a clear project scope and guaranteed results.

5. Capability to syndicate multimedia assets

When we talk about B2B content syndication, it doesn’t just refer to sharing articles on multiple channels. In fact, it involves a whole mix of content types from infographics to videos and white papers.

If a B2B content syndication vendor supports only text-based content, then that’s a big limitation. You should look at the range of content types they can syndicate and the range of content syndication networks and platforms they can help you leverage.

6. Ability to support ABM content syndication

Most B2B businesses prefer to target high-priority clients instead of trying to cast a wide net and reach the masses. Account-based marketing (ABM) approach helps achieve just that.

That’s why ABM content syndication is a better approach for B2B marketers. The vendors that follow this approach can help you reach specific accounts or audience segments to generate relevant, top-priority leads.

The key to success is to partner with companies that understand when to stop your efforts on a particular lead.

7. Pricing structure

Lastly, you need to compare pricing plans and structure when comparing various B2B content syndication vendors.

Here are some common pricing structures:

• Cost per lead: You pay a flat fee for every lead they generate for your business.
• Fixed fee: You buy a B2B content syndication package for a fixed fee. This usually involves a commitment from the vendor for a specific number of leads or content placements.
• Subscriptions: Here you pay a recurring monthly, quarterly, or annual fee to keep using a vendor’s B2B content syndication services.
• Custom pricing: Most B2B content syndication vendors offer custom pricing based on your specific needs and goals from syndicating content.

Choose a structure that suits your budget and requirements. The key is to get the best cost-per-lead price along with an assurance of getting leads with higher conversion potential.

3 Top B2B Content Syndication Services to Get You Started

While you’ll need to conduct in-depth research based on your requirements, we’re listing three good options to get you started.

1. NetLine Corporation

NetLine Corporation is a dedicated B2B content syndication and lead generation platform. It not only helps you reach your target audience but also provides you with high-quality buyer intent data.

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It offers three solutions for B2B marketers:

• Content-centric lead generation: This includes a self-service content syndication platform where you can share content and reach specific audiences. It also offers full-service content syndication with expert guidance.
• Account-based marketing (ABM): This involves targeting specific accounts or customer segments to help acquire highly-qualified leads for your business.
• Buyer-level intent data: This gives you access to tons of buyer intent data to find relevant leads for your business.

2. DemandScience

This platform is your one-stop-shop for accessing valuable B2B leads data. It offers various B2B lead generation and demand generation tools to grow your business.

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Here are the key products it offers:

• PureSyndication: This content syndication solution offers ICP-based targeting, 4 layers of intent data, content distribution, and more.
• ABM Display: This is a powerful solution that combines account-based marketing with the power of display advertising.
• PurePush: This solution gives you highly-qualified leads that are at the middle or bottom of the funnel and ready for converting.
• Klarity: This is a Chrome extension for lead prospecting on LinkedIn.
• ReplyForce: This is the perfect solution for automated email outreach.

3. Outbrain

Outbrain is a popular advertising and syndication platform that can help you distribute your content on a variety of channels. It supports multimedia content syndication and is known for its broad reach, with over 55 countries on its network.

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Its proprietary recommendation engine, Smartlogic uses AI and machine learning to help deliver relevant content to each user. This ensures that your content is only seen by users who are genuinely interested in it.

It offers two key solutions:

• Outbrain for Advertisers: This helps you win prospects who are searching for content on the open web through ads.
• Outbrain for Media Owners: This helps you find qualified leads by distributing your content on relevant platforms.

Ready to Find the Right B2B Content Syndication Vendor for Your Business?

Finding and working with the right syndication vendor can determine the success or failure of your campaigns.

A good vendor can help you publish your content on relevant and reputable websites. They can also help you target specific customer segments and generate highly-qualified leads.

Use this post as your guide to choosing the right B2B content syndication vendors for your business. Or, you can directly connect with us for data-driven content syndication services that deliver high-value accounts for your sales pipeline.

The post How to Choose the Right B2B Content Syndication Vendors appeared first on wesale.

In the B2B space, content syndication service can be especially effective. This is because B2B buyers are often more likely to trust the content they find on third-party websites. Whether they are explorers, comparison shoppers, or the loyalists – all of them have their own specific needs and requirements. 

In fact, a recent study found that 89% of B2B buyers trust content from third-party sources when making purchase decisions. 33% of buyers seek reviews in their native language due to relevance and authenticity of the localized reviews that simplify their buying process.

So, let us show you how to effectively execute B2B content syndication and drive targeted traffic and leads to boost the profitability  of your business.

The Different Types of B2B Content Syndication

There are a few different types of B2B content syndication, each with its own advantages and disadvantages. Read ahead to discover the best ways to leverage them for your business growth.

1. Syndicate your content on different niche websites

It involves posting your content on other websites that are relevant to your industry. You can find these websites using search terms like:

• “republished with permission” [topical keyword]
• “republished from” [topical keyword]
• “originally appeared on” [topical keyword]
• “syndicated from” [topical keyword]

For example, Fundament – Product Design Newsletter about promoting design principles, refurbishes their content on Medium.com. 

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2. Repurpose and syndicate your content on social media 

This involves taking your existing content and repurposing it in a new way to ensure it’s suitable for your chosen social platform.

For example, you could turn a blog post into a carousel for Instagram or turn it into a video for YouTube. This is a great way to get more mileage out of your content and reach a wider audience.

The most popular SEO tool company, Semrush often repurposes its long-form content into carousels and videos for syndicating it on social media platforms like LinkedIn.

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3. Republish content on the top content syndication platforms

You can also republish your top-performing content on the top content syndication platforms like Medium, Slideshare, Flipboard, and Substack.

However, the purpose and type of content you should syndicate on each of these platforms differ from one another.

Here’s a quick overview of what to expect and how to go about syndicating your content on these platforms:

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4. Syndicate your content on online communities

You should share your content on Reddit, Quora, Slack communities, and other online communities for increased reach and brand awareness.

However, focus on syndicating your content to communities that are relevant to your target audience.

Don’t just promote your content, also participate in community discussions, answer questions, and share other people’s content. This will help you build relationships with other members of the community and make it more likely that they’ll be interested in your content.

Even when promoting your content, ensure that it is helpful to the members of the community.

5. Invest in paid B2B content syndication services

This involves paying a website, platform, or network to publish your content to reach a specific audience, but it can be expensive. Some of the most popular platforms for paid content syndication include Outbrain, Taboola, and Dianomi.

Leveraging paid content syndication services can help you unlock the true benefits of content syndication.

6. Share your content through emails

Another promising way to syndicate and distribute your content to like-minded people is through emails. Start by creating a targeted email list of people who are likely to be interested in your content. You can do this by collecting the email addresses of your website visitors, customers, and people who are active in online communities related to your industry.

Along with promoting your content, include a clear and concise call to action in your emails to help readers take the action you want them to. This could be something like “Click here to read the full article” or “Sign up for our newsletter.”

And, don’t forget to track the results of your email campaigns, including open rates, click-through rates, and sales.

B2B Content Syndication Best Practices to Follow in 2023

No matter which type of B2B content syndication you choose, make sure you follow the tips below for the best results.

• Make sure your content is of high quality and relevant to your target audience. This means that it is well-written, informative, and engaging.
• Target your content to your ideal audience. This means that you should know who you are trying to reach and what they are interested in.
• Once you have syndicated your content, make sure to promote it on your own website and social media channels.
• Track the results of your B2B content syndication efforts so that you can see what is working and what is not.

By following these tips, you can use B2B content syndication to reach a wider audience, build brand awareness, and generate leads.

How We Sale Leads Experts Perform Content Syndication for Our Clients?

We at We Sale Leads focus on using B2B content syndication for two main purposes, which are:

1. Lead generation
2. Branding and diverting quality traffic to the website

Here’s how we help businesses syndicate their content for each of these purposes:

Our B2B content syndication process for lead generation

For lead generation, we do it via email and telemarketing using two different approaches.

The first one is one-touch syndication.

We ask the client about the specifications of their ideal customer profiles (ICPs). These specs include their targeted geolocation, job profiles (CEOs, marketing managers), industry, company size, etc.

We do content discovery to identify people that fit these ICP criteria and launch an email campaign to reach and engage them.

Top-of-the-Funnel (Marketing Qualified) Leads

Middle-of-the- Funnel (Multi-Touch Lead) Generation

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Based on the open rates of our emails, we call the people and confirm if they’re still working in the particular company. If yes, we consider them leads and deliver the data to our clients for nurturing and conversions.

Our second service approach focuses on two-touch syndication.

We create ICPs, do contact discovery, and send our first email to reach the prospects. After that, we send them another email with a piece of content relevant to them. If they engage with the email content, we consider them a lead.

We also offer BANT Lead Generation Solutions focusing on Budget, Authority, Need, and Timing parameters to evaluate their qualification and ensure no-nonsense leads.

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We deliver the engaged leads data to our clients.

Our B2B content syndication process for branding and traffic growth

For branding and traffic purposes, we discuss the goals and target audience with the client, including the geolocation they want to reach and spread awareness about their products and services.

Then, we look for websites and platforms that can help them get instant traffic from their targeted countries and regions or interests. We syndicate high-value whitepapers, infographics, case studies, and other resources from the client to those websites.

Our expertise lies in identifying reliable vendors every time, which can help the client get the best results from content syndication.

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Skyrocket Your B2B Growth with Effective Content Syndication

In conclusion, mastering B2B content syndication is essential for expanding your reach and driving qualified leads. To ensure success, partnering with a specialized agency is the key.

Content syndication agencies possess invaluable expertise, proven strategies, and established networks that can maximize your content visibility across targeted platforms.

Unlike in-house content syndication efforts, agencies offer dedicated teams, streamlined processes, and real-time performance tracking. This enables you to achieve optimal results from your syndication campaigns efficiently.

Embracing the power of agency collaboration can help you unlock the true potential of B2B content syndication.

So, what are you waiting for? Leverage our results-driven content syndication services today.

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Not just that, you can use it to achieve multiple marketing goals, from spreading brand awareness to establishing thought leadership.

However, to run successful B2B content syndication campaigns, you need to invest in expert content syndication strategies and services. That’s probably why 79% of B2B marketers use a content syndication vendor for their campaigns.

Wondering if it’s even worth the investment?

Well, this post will help you decide. We’ve covered five benefits of content syndication to convince you of it’s value.

We’ll also share some best practices to ensure you get the most out of this effective marketing tactic. Let’s get started.

Top 5 Reasons Why Syndicated Content is a Game-Changer for B2B Marketers

If you’re not sure whether content syndication is the right strategy for you, these five benefits of syndication will convince you otherwise.

1. Improve Your Content’s Reach and Visibility

One of the most significant benefits of content syndication is, it presents your content in front of a wider audience.

You can distribute the same piece of content on multiple channels and reach audiences you might not have reached otherwise. After all, publishing content to just your blog limits it to a specific audience.

Content syndication, on the other hand, ensures that your content reaches your target audiences wherever they’re most active.

And if you collaboratewith a reputable content syndication company, you can reach millions of potential leads.

For example, we at We Sale Leads, have helped thousands of companies to save their precious time and making most of it using effective Content Syndication tactics. In our 10 years of experience, we have closed over 100K+ leads and retained over 100+ happy clients.

Remember, content syndication is not limited to distributing your blog content. The benefits of syndicating video content and other visual content are equally good, if not better.

Given that 65% of global online traffic comes via videos. They are more engaging and share-worthy, you can reach a wider audience using a single, well-designed video than a simple blog post.

One great example of video content syndication is Moz’s Whiteboard Fridays series. Every Friday, they add a whiteboard animation-style video to their website and syndicate it on YouTube. This helps their videos reach more people and get more engagement.

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You can look beyond YouTube and use a larger content syndication network to share your video and other visual content.

2. Generate Tons of Qualified Leads

If done right, B2B content syndication can generate highly qualified leads (HQLs). The key is focusing more on quality than quantity. You can use an account-based marketing (ABM) approach for that.

It involves clearly defining your target customer segments or accounts using advanced filters and creating ideal customer profiles (ICPs). Typically, these are accounts that have the potential to become your most valuable clients.

The next step is using the right content and channels to reach these specific audiences.

By filtering your audiences right at the start, you can ensure that you only generate highly qualified leads for your business.

As an added benefit, ABM content syndication is also more effective in engaging your prospects.

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3. Earn Backlinks and Improve Domain Authority

Though this may not often be the primary goal of B2B marketers, one of the benefits of content syndication is that it helps with SEO.

By publishing your content on authoritative websites in your industry, you can earn high-quality backlinks. This is even better than guest posting because you don’t need to create new content for earning backlinks. You just need to repurpose your existing content.

The more high-quality backlinks you have from multiple authoritative sources, the better it is for your search rankings. It can help boost your domain authority over time and, of course, generate tons of referral traffic.

Not just that, having more high-quality backlinks to your website also improves your rankings on search engine results pages (SERP). Research by Backlinko proves this.

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4. Build Thought Leadership in Your Industry

B2B content syndication can help you build thought leadership within your industry.

As a B2B marketer, you understand the role trust and brand reputation plays in winning clients. By sharing thought-provoking, educational, or problem-solving industry-specific content, you can establish yourself as an expert in your industry.

By using content syndication services, you can ensure that your thought leadership articles reach the right audience. Doing this regularly can help you build a strong positive reputation and build a network of followers who look forward to consuming your content.

Deloitte, for example, uses LinkedIn for content syndication and shares informative posts on its latest research reports, webinars, and more. It also links to the relevant pages on its website to drive traffic from LinkedIn to its website.

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Given that its clients are other businesses, LinkedIn is the perfect platform for building thought leadership and sharing useful content. X, formerly known as Twitter and Instagram are other significantly rising platforms for creating originals and syndicating existing content. 

You can also use LinkedIn for sharing content targeted to engage a specific audience. According to the latest research by NetLine, ebooks were the most popular format for B2B content syndication.

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But it may not be the best if your goal is to drive sales conversions. The same report states that whitepapers and webinars are preferred by leads with strong purchase intent.

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So, choose your content mix based on your marketing goals and use a variety of formats to keep things interesting for your audience.

5. Accelerate Your Sales Pipeline

With syndicated content, you can educate your target audience, address pain points, and overcome objections at different stages of the buyer’s journey.

This will help you shorten your sales cycles and increase conversions.

For example, if you want to increase sales of your project management platform, you can create and syndicate content that helps potential users sign up for your tool. This includes creating and syndicating:

• Case studies on how a project management tool can reduce the need for meetings and calls in a company to generate demand
• Explainer videos on how to use your project management platform for assigning tasks, streamlining processes, increasing the team’s efficiency, and getting things done easily to move leads down the sales funnel
• Guides comparing your platform to that of your competitors and showcasing how yours is better to help users choose your solution when making purchase decisions

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Best Practices for B2B Content Syndication That Drives Results

Not all content syndication campaigns are equally successful. Even though it’s a fairly successful marketing tactic, it may fail if not executed well.

That’s why you need to learn how to do content syndication right to achieve the desired results.

Follow these best practices to ensure your B2B content syndication efforts are successful.

• Create tailored content for a specific audience to generate qualified leads.
• Use ABM content syndication to further refine your approach.
• Customize your content according to the distribution channel and follow each publisher’s guidelines.
• Use a good content syndication vendor and choose the right platforms to get the best results.
• Clearly disclose republished content and provide details of the original content and publishing date.
• Make sure the publisher uses appropriate tags to avoid duplicate content issues for republished content.
• Use a mix of articles and visual content to engage your audience through multiple content formats and avoid monotony.
• Distribute your content only to relevant authoritative websites where your target audience is active.

Remember that your choice of content syndication vendors and networks will play an important role in determining the success or failure of your campaign. So will your customer segmentation and targeting efforts.

Are You Ready to Reap the Benefits of Content Syndication?

Contrary to popular belief, content syndication is just as useful for B2B businesses as it is for B2C marketers. If executed well, it can deliver numerous benefits, including:

• Helping you reach a wider audience
• Generating highly qualified leads for your business
• Earning high-quality backlinks and building domain authority
• Helping you establish yourself as a thought leader in your industry
• Accelerating your sales pipeline

Make sure you follow the right best practices for content syndication to boost your chances of success. All the best!

The post Driving Reach and Impact: The Hidden Benefits of Content Syndication appeared first on wesale.